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Introduction to Podcasting: Storytelling for Marketing and Media

This hands-on course explores podcasting as a strategic tool in marketing, media, and digital storytelling. Students will learn how to develop engaging audio content that supports brand messaging, builds audience connection, and aligns with communication goals. Ideal for those pursuing careers in digital marketing, communications, or audio production and those wanting to learn this medium as a hobby. This course provides foundational skills in scripting, recording, editing, and distributing podcasts for promotional or narrative purposes.

Employee registration is coordinated by the Program Manager supporting your training. Depending on the course, employees may register in person, through an organization-provided roster, or via a self-registration link. Your Program Manager will guide you through the best option for your specific training.

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