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Business Fundamentals Bundle: Sales and Customer Service 101

This bundled skills training course equips learners with the foundational tools to succeed in both sales and customer service roles. Participants will explore essential sales functions, ethical practices, and time-management strategies while learning to conduct effective sales meetings and respond to customer needs with tailored solutions. The course also focuses on building strong communication skills,—written, verbal, and non-verbal—to support customer satisfaction and long-term relationship building. Learners will gain practical techniques for handling challenging service interactions and enhancing the overall customer experience.

Ideal for entry-level professionals or those looking to sharpen their frontline business skills, this course lays the groundwork for success in any customer-facing role.

By the end of the bundled Sales 101 & Customer Service 101 course, learners will be able to:

  • Describe core sales functions, role types, and ethical standards.
  • Plan and organize sales activities using proven time-management and goal-setting techniques.
  • Prepare and lead effective sales meetings, employing active listening and persuasive communication.
  • Analyze competitors and customer needs to craft value-driven solutions and refine sales strategies.
  • Collaborate within a sales team to resolve conflicts and execute joint plans.
  • Apply professional written, verbal, and non-verbal communication to build lasting customer relationships.
  • Identify and overcome common barriers to excellent customer service, including difficult or angry customers.
  • Evaluate service interactions for positive and negative cues, then implement language and actions that enhance customer experiences.

Employee registration is coordinated by the Program Manager supporting your training. Depending on the course, employees may register in person, through an organization-provided roster, or via a self-registration link. Your Program Manager will guide you through the best option for your specific training.

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